NeoDodo

Brand identity and logo design for sustainability consultancy NeoDodo.

— 01 / Brief

The dodo has become a symbol for extinction, reminding us of the fragility of our planet's eco-system and our duty to protect those we share the earth with. NeoDodo asked for a playful yet professional logo and branding, that incorporates the bird and reflects their identity as a modern sustainability startup.

Initial type and logomark experimentation was refined over a series of revisions, playing with the layout, structure and figuring out how to integrate the dodo bird. The client opted for a simple line illustration and we polished it from there.

— 02 / Outcome

The mark shrugs the weight of the 'extinction' connotation off with a lightness: a quick, playful bird that reads as optimism, not obituary. A clean brandmark, legible at any size or colour, and a professionally neutral colour scheme and style guide.